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Sauce
WHAT'S 
SAUCE?

We are a venture capital fund with a dedicated consumer focus and a high-engagement model. Partnering with startups in the F&B, personal care, apparel/lifestyle segments, we work with brands who dare to disrupt the market.

GOT 
SAUCE?

You got an idea? We got everything to put it together.
Every startup journey begins with an amalgamation of several ingredients coming together. You procure a little of everything from everywhere, but you still need that perfect sauce to make it all work. Here at Sauce, we are happy to get our hands messy. Come partner with us, where we can create the recipe of success, together!

INGREDIENTS

Focused Strategy

A razor-sharp focus on consumer startups

Selective Deals

If you have it in you, we’ve got you.

Superior Performance through High Engagement

Assistance at every stage on every key aspect. Grow faster and smarter with our expert help.

EXIT SMART

Investing early, exiting smart

SQUAD 
SAUCE

CORE TEAM

Manu Chandra

Founder

Senior private investment professional who has been actively investing in the early stage consumer space. Manu’s passion for this space has led him to launch Sauce.vc He is a member of KStart’s (Kalaari seed arm) consumer investment committee. He was till recently a Director at 3i Group, an FTSE listed UK headquartered private equity firm. He managed investments worth ₹2,000Cr+ there, investing across early to growth stages in sectors such as entertainment, industrials, infrastructure. He has driven exits via secondary sales and also taken his portfolio companies to successful IPOs. Manu has served as a director on the boards of several mid to large companies in India. Prior to 3i, he has had startup experience establishing Grail Research, a research and consulting firm, as one of its founding members and Chief of Staff. Manu also served Fortune 500 clients as a marketing and strategy consultant at Monitor Group. Prior to that, he worked in the consumer banking division of Citibank in sales and operations roles. Manu is an MBA from IIM Ahmedabad where he was awarded the Ratan Tata Scholarship for academic excellence and the Lehman Bros Scholarship for attending the exchange program at Anderson Business School at UCLA. He is a Computer Engineer from Delhi University.

Zoeb Ali Khan

Associate

Zoeb is a founding member of Sauce.vc. He has experience in consumer and technology startups. Previously he was a Project Manager at Myra, a Matrix Partners portfolio startup. He was also responsible for marketing activities, branding campaigns, and consumer research there. Prior to that, Zoeb was an associate at Wingify Software where he worked on CRM and sales automation projects. He holds a BBS (Finance) degree from College of Business Studies, Delhi University.

ADVISORY 
BOARD

Govind Shrikhande

Ex-MD Shoppers Stop

Apparel/Retail

Shripad Nadkarni

Former Marketing Head, Coca-Cola, Founder Market Gate, Founder Fingerlix

Brand Development

Prashant Chhaya

Ex-Regional Director Science & Tech APAC, Cadbury, Verlinvest, Epigamia, Tata Coffee, Fingerlix

Manufacturing

Nikhil Mehra

Ex-CEO Genesis Luxury (funded by Sequoia, L Capital)

Luxury

Rohan Mirchandani

Founder CEO Epigamia

Food and Beverages

TEAM'S PAST 
PORTFOLIO
SAUCE 
TALKS

“Manu is not just an investor for us. He has been an integral part of the DRUMS Food journey from the time when Epigamia was barely a vision. More than his capital we have benefited from his time, networks and experience. His deep understanding of consumer businesses helps bring a lot to the table for any consumer startup. My entire team knows they can call upon him at any hour of the day for anything, big or small. We are really happy to have him as part of the family.”

Rohan Mirchandani
CEO and Founder, DRUMS (Epigamia)

“We wanted Manu to join our investor group given he is an investor who rolls up his sleeves and contributes to consumer startups. In a few months of working with him closely, I can see why he enjoys this reputation. He gets branding, consumer insights, distribution – all challenges faced by every challenger consumer brand. Having him on board is definitely helping us grow quicker with fewer mistakes.”

Ankur Goyal
CEO and Founder, Merhaki (&Me)

“I know Manu from 2006 when we worked together at Monitor. I wanted him to come on board as an investor who understands brand building and consumer insights. He has been a deeply engaged investor acting as a sounding board for strategy and connecting us to investors with domain expertise and networks. Given his PE experience, he has the ability to envision businesses at scale, which few early stage investors possess.”

Aditya Agarwal
Co-founder, Wealthy

“There is no other investor in our cap table who has a deeper understanding or interest in the F&B space. He has been directly involved in every strategic decision we have taken, including a continuously disciplined drive for profitability. We now are profitable and on track to crack open food at workspace through an innovative technology-driven solution where Manu Sir is getting us access to everything we need to grow.”

Ankur and Amit
Co-founders, Tisane (Teahalt and Gorilla Stores)
SERVICE 
PARTNERS

Our service partners are well established and known in their respective fields. They will work with our portfolio companies through tripartite agreements facilitated by Sauce.vc

Thinking Forks - Product Development
Rasta - Brand Identity, Packaging Design & Advertising
Ochre Revival - Branding
Boomerang Commerce - Online Marketplace Sales Optimization
Retail-Scan - Offline Retail Strategy
KPMG - Accounts, Tax, Compliance, MIS
IWB Consultants - Manufacturing & Operations
Bombay Barons - Turnkey Distribution Services
Sancus - Offline Distribution & Promotion
FMG - Digital Advertising & Content Marketing
Base 501 - Packaging Design
Green Hill - Recruiting
Dartss - Offline Distribution & Promotion
Brandie_logo
Brandie - Microinfluencer led Brand Development
In the 
Press
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VC Circle
ET Prime
Economic Times
Indian Retailer
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Let’s 
 Ketchup!