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Backing India’s next generation brands

We are a venture capital fund with a dedicated consumer focus and a high-engagement model. Partnering with startups in the F&B, personal care, apparel/lifestyle segments, we work with brands who dare to disrupt the market.

~850
Cr

Capital managed

9
+

Team members

23
+

Investments

4
+

Funds

Why Sauce?

We are first cheque investors and long term partners for consumer brands. We work with our founders on a high engagement model and have a concentrated portfolio approach.

Focused Strategy

Selective Deals

Deep Engagement

Consistently High Success Rate

Why Sauce?

We are first cheque investors and long term partners for consumer brands. We work with our founders on a high engagement model and have a concentrated portfolio approach.

Why Sauce?

We are first cheque investors and long term partners for consumer brands. We work with our founders on a high engagement model and have a concentrated portfolio approach.

Why Sauce?

We are first cheque investors and long term partners for consumer brands. We work with our founders on a high engagement model and have a concentrated portfolio approach.

Focused Strategy

We only focus on the consumer sector, and India's domestic consumption thesis is at the core of our strategy.

Why Sauce?

We are first cheque investors and long term partners for consumer brands. We work with our founders on a high engagement model and have a concentrated portfolio approach.

Selective Deals

We have backed breakthrough brands such as XYXX, Mokobara, Supertails, Innovist, Perfora and The Whole Truth all at idea stages, and we will continue to employ a concentrated and high touch approach.

Why Sauce?

We are first cheque investors and long term partners for consumer brands. We work with our founders on a high engagement model and have a concentrated portfolio approach.

Open Architecture

Why Sauce?

We are first cheque investors and long term partners for consumer brands. We work with our founders on a high engagement model and have a concentrated portfolio approach.

Deep Engagement

Best in class advisors from the industry, and service partners have helped Sauce deliver an exceptionally high hit rate in scaling brands from zero to scaled profitability across categories.

Why Sauce?

We are first cheque investors and long term partners for consumer brands. We work with our founders on a high engagement model and have a concentrated portfolio approach.

Consistently High Success Rate

7 out of 10 brands at an idea stage backed by the team have crossed 100cr annual revenue in 3-4 years with strong profitability metrics. Industry standard is 1 in 10.

Why Sauce?

We are first cheque investors and long term partners for consumer brands. We work with our founders on a high engagement model and have a concentrated portfolio approach.

Strictly Allocators

Our operating model allows us to evaluate products and strategies based only on merit because advice that is backed by merit and not personal gain will always work in a client’s favour.

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In The Press